0 - 1 BRANDING PLAYBOOK

A brand is the face of any business and represents its qualities and capabilities. A startup branding playbook guides new businesses in building a strong brand foundation.

Deliverables for this service include:

Corporate Identity Kit - Logo specifications & usage, stationery
Brand values injection - Industry and market positioning
Digital footprint plan
Collateral suggestions (if applicable)

Case Study: Insurtech

Client: AQM Technologies

A full-stack digital insurance player breaks into a legacy industry by embracing a new outlook of a down-to-earth, wholesome insurance experience.

Kickstart Something New

Product Naming

Ideation of app name - "aQme" is coined from two words - "aku" (me in Malay) and "me".

Digital Footprint

Cohesive Messaging

Consistent lingo and visualisation to aid in brand building

Find Your NIche

Brand Persona Injection

Inject personality based on values and business' strengths, USPs

Gift Your Idea

Collaterals Ideas for Giveaways

B2B or B2C journeys embedded with dynamic, personalised values