PERFORMANCE ADVERTISING
Performance advertising is crucial for startups because it allows small businesses to reach targeted audiences quickly while staying within budget, which is often limited. This approach helps validate market demand, attract early customers, and scale efficiently, all while providing clear insights into what’s driving ROI. For startups, performance advertising accelerates growth and maximizes resources, setting a strong foundation for sustainable marketing efforts.
Deliverables for this service include:
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Campaign set up - Campaign audience settings, ad creation, keyword planning
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Ad delivery - Ad sets and display network set up
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Campaign optimisation - A/B tests via thorough examination through the conversion funnel
Case Study: Food & Beverage
Client: DurianBB Malaysia
A tourism-based business had to entirely switch business strategy during the pandemic, focusing wholly on domestic market. The aim is to quickly digitally transform the operations and gain business traction by attracting new, returning customers.
Digital Transformation
Website Development
Onboarded product offering online with WooCommerce; Delivering urgency with truly limited items
Product Visibility
Ad Platform Set Up
Enabling both organic and paid product visibility, coupled with SEO best practices
Commercial Planning
e-Commerce Best Practice
Advertisement planning in sync with commercial offering and sales campaigns
Performance Management
Measurable ROI
Ongoing optimisation based on key measurable metrics including CTR, CPA, ROAS
Case Study: Sports & Hobbies
Client: Lumos
An innovative, smart bicycle helmet brand based in Singapore, launched a Kickstarter campaign for Lumos Ultra during the pandemic. Targeting audiences worldwide, specifically in US, UK and Europe.
Lead Generation
Landing Page Optimisation
Targeting interested customers worldwide; Registering leads for upcoming launch
Merchant
Data-Driven Optimisation
Configuration of data capturing and analysis with free tools, ie. Google Tag Manager & GA4
Ad Plan & Delivery
Campaign Set Up
Mindful spending with narrow segmenting for different campaign types to facilitate transparent monitoring
Successful Campaign
Accountable Spending
Campaigns ran for two months, raising a total of $3 million - 2x the original goal.
