UX PLANNING & OPTIMIZATION

By streamlining user journeys and reducing friction points, user experience (UX) planning and optimization helps boost engagement, conversion rates, and customer retention via a brand's digital platforms, ultimately creating a seamless experience that aligns with business goals.

Deliverables for this include:

For new platforms - best practice UI suggestions and UX writing
For existing platforms - analysis and hypothesis for A/B tests

Processes

For New Platforms

Best UI Practices

Clear and aligned CTAs to aid business goals, be it B2B lead generation or B2C conversions

A/B Testing

Continuous UX Improvements

Setting clear parameters to A/B test cases; Providing tech and design teams data-backed UI/UX decisions

For Existing Platforms

User Behaviour Analysis

Combining data from heatmapping and analytics for data-driven UX improvements